Due before 8pm

 

International Marketing 

 

Marketing on an international level is considerably more complex and expensive than a domestic marketing plan. You will find international marketing is a diverse and complex environment that can be selective by country or region. Your responsibility will be to research countries that could be potential marketplaces in the future. Once you have identified the countries, you will need to research the potential product demand, cost of living, economic growth, and any opportunities to venture in nearby markets. You may find looking at a region as a whole will provide your corporation with more opportunities for expansion within more than just a single country in that region. In this context, international marketing is focused on new and expanded markets in the global marketplace.

Review the resources listed in the Books and Resources area below to prepare for this week’s assignments.

 

Books

Reference

Instruction

Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2013) International business: Environments and operations.

 

Articles

Reference

Instruction

Yang, Z., Su, C., & Fam, K. (2012, May). Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency.
http://proxy1.ncu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=74749678&site=eds-live

 

 

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